What is Sine Cera?

In ancient times, quality pottery was advertised as being sine (without) cera (wax). By covering defects with wax, unscrupulous sellers were able to conceal imperfections from potential customers.

But if an item was sine cera, you knew you were getting something genuine. The English word "sincere" comes from this guarantee of authenticity.

Relationships, whether personal or professional, thrive on sincerity.

In business, success and honesty go hand in hand. By showing up and delivering on what was promised, Digital Minds International embodies the concept of sine cera. Just like those merchants who offered a quality product at a good price, we know that sincerity is the highest compliment we can pay our clients.

We believe in people over profits, which is why our work holds up when held up to the light.