How Biometric Technology Will Impact Your Business
Biometric technology is a technology of the now. It’s already fairly well developed and advanced. Not to say that additional advances aren’t coming, but you won’t have to wait five or ten years, ...
The Mission Statement: Useful Management Tool Or Tired Old Claptrap?
There are some in management, not many, but some, who live and breathe the notion of the Mission Statement. These people tend to be almost evangelical about it, preaching the gospel and importance ...
Bringing It All Back Home: Why It Makes Sense To Manufacture In The USA
In order to understand why “re-shoring” makes sense, you’ve first got to understand why off-shoring made sense. Off-shoring (along with “downsizing” and “rightsizing”- probably two of the most despised terms in business) began ...
“Our Grandchildren Will Do Business With Your Grandchildren” – Learning From The Chinese
More American-based companies than ever are doing business in China, or at least learning from their Eastern counterparts. This trend doesn’t only apply to large businesses, but smaller ones too. This movement is ...
Do Androids Dream of Electric Sheep? The SciFi Concepts Which Soon Might Be Your Business
In many ways, Star Trek invented the world we live in today. Don’t believe me? Go back and watch a few episodes of the original TV show. You’ll see the communications officer ...
Online Press Releases, Five Keys for Success
Online press releases need to hit all the same basic markers that their print cousins need to hit, then they need to go a little bit further. The reason this is so is ...
Four Ideas that Make for a Great Social Media Ad
You’ve probably heard a lot about social media marketing, and if you’re not already engaged in it, you probably want to be, if for no other reason than the fact that your competitors ...
Allow Your Staff and Customers to Get Used to New Technology, So They Will Love it (and Love You Too)
People claim they like new experiences, which may be true, but it is also true that many people don’t like changes in the things to which they have grown accustomed. In our ever-expanding ...
Using Technology to Establish a Great Brand That Your Customers Will Love Forever
Establishing a great brand that customers love doesn’t happen overnight. It takes careful planning, clean and consistent design, and a stellar marketing plan with a robust technology component. When a business has all ...
Five Common Technology Mistakes Made by Small Businesses, and How to Avoid Them
Technology such as computers, email, and the Internet can help make the process of starting and managing a business much easier, but there are certain pitfalls that can delay, or even stop, the ...
