Mobile App Advertising: Is it Right For Your Company?
Given the surging popularity of mobile devices, the short answer to the question posed by the title of this piece is “yes.” Yes, it’s right for your company because increasingly, that’s where ...
Five Ways To Make Your Reception Area Really Welcoming
Nobody likes to be kept waiting, but sometimes it happens. One way you can ease the pain of having to wait is to make your waiting and reception area come to life ...
Giving Customers Either/Or Choices – A Tried And True Way To Build Sales
Marketers are intensely clever individuals. They’re always coming up with ways to get people to spend money, even when there might be some reluctance to do so. You’ve seen most, if not ...
Getting Customers to Spend More Than They Think They Want to Spend
In marketing parlance, it’s called the “up sell” and sometimes the side-sell, and its purpose from your company’s point of view is to do just what the title of this piece says. ...
Does An Office Dress Code Improve Business Performance?
It’s an interesting question, and one that managers everywhere would love a definitive answer to, because that’s an easy fix. If all it takes to improve performance is a shirt and tie, ...
8 Handy Business Apps That Every Entrepreneur Should Have
Entrepreneurs are a breed apart. The entrepreneurial spirit is not something you can teach; you’ve either got it or you haven’t. Having said that, technology can help to sharpen and enhance your ...
Email Customer Support: Five Things That Make It Essential
One of the biggest problems facing any business is how to handle customer support. Most businesses take the wrong approach towards customer support; they treat it as overhead or expense, when it ...
What Target’s Data Breach Has Taught Us About Security
Attention Target shoppers, we regret to inform you that up to 40 million of you may have had your credit card information stolen, and up to 70 million may have had some, ...
What You Need To Know About Hashtag Shopping
First things first, if you haven’t heard of hashtag shopping, you’re not alone. A month after its roll out, it had less than four thousand users, so it’s not like it’s an ...
eBay Database Compromised: Change Your Passwords Today
E-Commerce and auction giant eBay confirmed yesterday that the website did indeed take a hit from hackers, and that the database that contains user passwords and usernames was compromised. At the ...
